An SMS keyword is a word or phrase that your customers can text to a 10-digit number. Create a list of codes for your number that will auto-text back a message to the person who texts the code to your number. For example, if you own pizza joint, you can ask your customers to text the keyword "PIZZA4EVA" to 800-333-3456 and get 20% off on their bill.
You can leverage SMS keyword in a number of ways. For instance, you can invite your customers and prospects to text a keyword to:
- Receive a coupon code for your product or service
- Get notifications of upcoming events
- Enter into a giveaway or contest, etc.