The Importance of the Auto Attendant Feature

What is the message that you want to convey to your customers? When you have many different people answering phone calls for your business, then are you sure that they are all treating your callers in the same, friendly, courteous, and professional manner? If not, then it’s time for you to consider having an auto attendant. 

What is an Auto Attendant? 

Imagine having a single person designated to answer all of the incoming calls for your business, and then directing those calls to the appropriate extensions and people. That’s what an auto attendant does, except that you won’t have to pay an entire year’s salary and benefits for that person. The auto attendant is a part of the virtual phone system that you receive through iTeleCenter. 

For today’s businesses, the message that you convey to your customers, as well as your partners and potential customers, is vital. When someone calls your business for the first time, the first impression that they receive will be from that initial answer. While you may want to forego the normal expectations of an automated attendant because you believe that the warmth of a live person is invaluable, the auto attendant serves a far more important purpose than you may realize. 

Yes, having an actual live person answer calls can be wonderful; it puts a personal touch to your business. But think about the usual scenarios of our modern world for a moment. The phone rings first thing in the morning. Your cheerful attendant greets the caller and obtains information about why they’re calling, and dispatches the call to the appropriate employee. Everyone is happy. A minute later, the phone rings again. While this person is fielding the call, another call comes in, then another. It is, after all, the early morning rush. Now your attendant has to place people on hold.  

Now, would you rather have your callers placed on hold while a live attendant gets back to them just to direct their call? Or would you rather have an auto attendant field every single call the same way, in the same time frame, and with the same precise results? No more waiting on hold just to be connected to the right person. Your callers will experience efficiency when they call; they will feel important to your business and not just another person who can be placed on hold. 

In a perfect world, every business would have enough people to answer all calls personally. We don’t live in a perfect world; we live in a world where customers want results. With the auto attendant feature, you can bridge the gap and enjoy higher customer satisfaction with every call.

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