Today’s customers have a vibrant digital presence and they share opinions about businesses, products and people they love, like and hate. These digital recommendations can have enormous influence on a business. In today’s time they are the most powerful tool for attracting new customers and are strong enough to make or break a business. Earning a positive recommendation from a customer on a digital networking site is equivalent to getting the customer to sell your product/service.
Impact of Social Networking Sites
People have always discussed their choices but they used to talk either face-to-face or over the phone. Co-workers, families, friends or neighbors always discussed their love or hate for a particular person or brand. The internet has simply amplified their voices across multiple channels to reach out to a larger number of people via digital imprints.
According to a study by Pew Research center, 85% of American adults use the internet. 59% among them use the internet to collect information and 48% use it to collect information via social networking sites. Now, more than ever, is the best time to use internet to grow your business.
How to Turn Customers into Your Salespeople
With 59% of American adults using the internet to search for information, there are many people who are looking for similar products and services. The good news is these people can exchange information amongst themselves to improve their buying experience. But the important question here is how will they find each other?
Good news is you need not do anything. People can reach out to people with similar interests via social networking sites. This is where referral marketing comes into play. You must encourage, motivate and reward your customers for recommending your business among their network and see the magic they can perform for your business.
Your customers’ power to like, comment and pin your content can bring about a considerable increase in your sales without making any additional effort on your part.
How Does the Process Work?
The process is simple. You must provide your customers with quality content that they can share within their personal networks. This not only helps them to elevate their position among their social networking circles but they act as brand ambassadors for your business, helping to market your business to a broader group of buyers.
Whether you are a start-up business or an established enterprise, there is no time better than now to reach out to your customers who can stand out as your brand ambassadors in this noisy digital world.
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