A vanity number, otherwise known as a phoneword, is a number that a business chooses that spells a particular word or phrase, usually a word or phrase that is associated with that business’ product or service. For instance, Stanley Steamer, a carpet cleaning company, uses 1-800-STEAMER as its vanity number. While the letters actually spell out a word, they only do so because the numbers used to spell out the word hold the letters that correspond to each number. Look at the dial pad on a telephone: each number corresponds to a few letters. Therefore, when you’re creating a vanity number for your business, you can literally spell out a word by using the numbers.
But why are vanity numbers so popular? To put it simply: vanity numbers help people remember a business’ number. Let’s look at the Stanley Steamer example:
- 1-800-STEAMER contains part of the company’s name, which also tells the customer what the business does.
- This vanity number is a simple word; therefore, if someone is looking at a dial pad and trying to spell it, it will be a relatively simple task.
- Potential customers don’t need to worry about memorizing a random string of numbers if they want to easily learn Stanley Steamer’s number.
- Having part of the company’s name in the phone number indicates professionalism. If a company has branded everything down to its own phone number, then its customers will know that it means business.
There is also a luxurious element that comes with vanity phone numbers. People have not always had the option of choosing a phone number that spells out a word; furthermore, only companies who are willing to spend the money on these vanity numbers are the the ones who will get them. Therefore, vanity phone numbers are also popular because of their “classy” aspect. If everyone could easily get a vanity phone number, then it would not be nearly as valuable. Vanity phone numbers are as popular as they are today because they indicate professionalism, help customers remember your business’ phone number, and are signs of class.