Starting a business is often an incredible but exhausting experience. Operations of a start-up business are often chaotic. Being the owner of the business you need to be fast, energetic and prompt to keep your business in order and to grow it. We understand that a business owner also needs inspiration to keep his flame of entrepreneurship burning.
Below is a list of 5 awesome reads for entrepreneurs to boost their energy and keep them in action. Although many of these books were written years – or even decades – ago, their wisdom can still be applied today.
1. Ogilvy on Advertising by David Ogilvy
Ogilvy on Advertising was first published in 1983. In his book, Ogilvy outlines the basic principles of advertising and recommends creating advertisements that are not only creative but that also sell. An entrepreneur can partner with an ad agency to advertise his business, but at the same time, it’s important that he should have some knowledge about advertising. This is why Ogilvy’s book is a must read for an entrepreneur.
David Ogilvy is widely regarded as the “The Father of Advertising.” In 1962, “TIME” called him “the most sought after wizard in today’s advertising industry.”
2. The Richest Man in Babylon by George Samuel Clason
The Richest Man in Babylon was first published in 1926. It is regarded as one of the greatest finance books of all times. The book dispenses financial advice to entrepreneurs through parables set in ancient Babylon. Financial matters are obviously a matter of concern for entrepreneurs. This book helps entrepreneurs become good money managers and gain better control over their financial goals.
The book was originally published as a series of pamphlets on how to achieve financial success and was distributed by banks and insurance companies. Later the pamphlets were complied into a book and published in 1926.
3. The Strategy Paradox by Michael E. Raynor
The Strategy Paradox was first published in 2007. In this book, Raynor shows that strategies are ubiquitous but are unknown trade-offs. The real world is full of unknowns. A particular strategy that has proven to be highly successful for a business might carry the greatest risk of failure for a particular project. In this book, Raynor argues that businesses must be able “to pursue alternative strategies…depending on how key uncertainties are resolved.” If you aspire to become a successful entrepreneur, you must read this book before you formulate strategies for your business.
The book was named among top ten books of 2007 by BusinessWeek and a top five strategy book of 2007 by Strategy+Business.
4. The Magic of Thinking Big by David Schwartz
The Magic of Thinking Big was first published in 1959. This is a self-help book by Dr. David Schwartz. In this book, Schwartz argues that the main thing that is holding most of the people back is the relative smallness of their thoughts. He begins the book by describing a story of a salesperson who sells more than his colleagues. Schwartz shows that he can sell more because he expects to sell more. The book provides the right dose of motivation and inspiration for entrepreneurs to think big.
Over 4 million copies of the book have been sold. The book analyzes the effect of positive thinking and setting high goals.
5. The 4-Hour Workweek by Timothy Ferris
The 4-Hour Workweek was published in 2007. This is a self-help book by Timothy Ferris, an American writer, educational activist and entrepreneur. In the book, Ferris use the acronym “DEAL” for the four main chapters – D stands for definition, E stands for elimination, A stands for Automation and L stands for Liberation. In his book Ferris shows how entrepreneurs can use technology like email, instant messaging (IM) to automate part of their work; eliminate unnecessary waste of time and liberate more free time for themselves.
The book was on The New York Best Seller List for more than 4 years. The book has been translated into 35 other languages and has sold more than 1,350,000 copies worldwide.
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